The Hook

The Hook

The Hook “If you find a path with no obstacles, it probably doesn’t lead anywhere.” Frank A. Clark My cousins Stephen and Rory were out fishing one day at Incline Lake, above Lake Tahoe, when they were around eleven or twelve. They are brothers and would spend the...
Our Hidden Customers

Our Hidden Customers

Our Hidden Customers “Do what you do so well that they will want to see it again, and bring their friends.” Walt Disney When we think of our very best customers, specific images come to mind. And it is unlikely that when we do this, we think of our...
Regret Not!

Regret Not!

Regret Not! “The retrospectoscope has 20/20 vision.” Mike Bromberg, D.D.S. I don’t know about you, but I used to spend a lot of my time regretting things I had done or hadn’t done. Ok, I still do that…but not as much. That changed long...
Diapers to Diplomas

Diapers to Diplomas

“The most important work you or I will ever do, is within the wall of our own homes.” Harold B. Lee It’s been a long, fast road with three kids in three separate schools. And yet, it seems like a short distance between diapers and diplomas. In two...
Big Dreams

Big Dreams

Big Dreams “Go confidently in the direction of your dreams. Live the life you’ve imagined.” Henry David Thoreau This is one of my favorite quotes. I have big dreams, and I bet you do too. Here is a formula that I use every day to go confidently in...