ABOUT HANK FRAZEE

“We are here for a purpose, the point is to find out what that is and to do it. Hint: It’s about other people.”

Contact Hank

I grew up in California and graduated from UCLA, with a major in English Literature. I am a lifelong entrepreneur and CEO of IntroSource. We introduce one business to another for the benefit of both and have a lot of fun doing it a hundred or so Rainmakers across the country.

Through my love of writing, I have published two books and have several others in development. The purpose of my books is to help my readers get to where they want to go by offering ideas that have greatly helped me in my life and business. I live in Los Angeles with my wife, kids, dogs, cats and a fish named Dave.

Though my stories are mostly just for fun, I am always interested in doing what I do better, in every area of my life, and enjoy sharing what I learn in my posts and podcasts. If you have a better way of doing something, I would love to hear from you.

While talking to a friend one day to my good friend Nigel Henry, I lamented that my books had nothing to do with each other. He surprised me by saying, “They have everything to do with each other. They are about connecting with the people who matter to you most, in a meaningful way, one in business and the other personally.” Well, the obvious sometimes bowls you over as that is the essential message in my books, posts, and podcasts.

I hope that you’ll also find them meaningful and useful. Who knows, they may inspire you to tell your own stories about your life and family to your kids and grandkids or help you find your biggest client.

I grew up in Los Angeles and still live here, though my lifelong dream is to have a log cabin at Lake Tahoe. My great grandparents came to Los Angeles in 1914, so we have been here awhile. We always had lots of family around when I was a kid. My cousins lived across the street from me until I was six. And when they and my grandmother moved to Tarzana, we did as well. My favorite memories of childhood are of being “up at the cabin” at Lake Tahoe, which has always inspired my dream of returning there.

I suppose it is my love of family that prompted the writing of my first book, Before We Say “Goodnight:” How to tell bedtime stories about your life and family. I wrote it in order to guide parents on how to better connect with their children and grandchildren and to have fun doing it, by telling them stories about their own experiences of growing up.

Growing up, I had no idea what I wanted to do, or more accurately, I had lots of ideas but not one that stayed with me for very long. So I wandered from major to major and at last found my true love in English literature. Planning to go to law school, I gradually realized I’d much rather be an entrepreneur than a lawyer and in fact, already had started several businesses by the time I graduated college.

The insurance business was my primary focus for thirty years. I enjoyed the work and viewed it as helping people get what they wanted and needed to protect themselves and their families. Without my longtime experience in that business, I could not have written my second book, Referral Upgrade: A New Way to Find Your Very Best Clients, which was born out of frustration when asking for referrals. A thought woke me out of a sound sleep one night, “What if I just focused on introducing them?” That lead me to develop a system through which anyone can get introduced to his/her very best clients, often without asking for referrals. It’s fun for you and the person you are meeting with, and it works! My readers have found their biggest clients, so far, by using these simple techniques.

My friend Dan Sullivan, the father of the coaching industry, said that writing a book changes everything. That has certainly been true for me.

Thank you for visiting our site and I hope you get a lot out of it.

Hank Frazee

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